Demystifying Digital: True Origin

Helping an ethical food social enterprise to strengthen its digital presence.

The challenge

True Origin is a social enterprise based in Paisley and one of the 7% of Scottish social enterprises with international links. Through ethical sourcing relationships with producers across Kenya, Eswatini, Malawi, South Africa and Mozambique, the organisation delivers high-quality food products while creating social impact through trade.

As a small organisation with a very small team, True Origin wanted to strengthen its digital presence, raise awareness of both its products and mission, and grow its audience. The team needed additional marketing expertise and capacity to improve the consistency of communications, increase search visibility, and make better use of social media, email marketing and digital campaigns.

How we helped

We provide ongoing communications and digital marketing support, working as an extension of the True Origin team.

Our support includes social media management, content planning, campaign delivery, website enhancements, SEO, performance reporting and targeted advertising. Together, we developed a more structured and consistent approach to digital marketing, ensuring content reflected both the quality of the products and the organisation's wider social impact.

 A key part of our work has been creating engaging visual content through dedicated content creation days. These sessions showcase True Origin products through recipes, food photography and video content, providing a bank of high-quality assets that can be used across social media, website and email marketing activity.

Alongside content creation, we delivered ongoing website enhancements to improve the customer experience, support campaign activity and strengthen search performance. We also implemented an SEO strategy to increase visibility in search engines and delivered integrated digital, email and print campaigns designed to grow awareness, engagement and website traffic.

The result

• Increased brand awareness, audience growth and website traffic
• Established a more consistent and strategic digital marketing approach

"Working with Breeze has been a really positive experience for True Origin. As a small ethical food business with a very small team, we knew we needed additional digital marketing expertise and capacity, without a large budget. It was important to find a partner who would understand both the realities of a small organisation and the values behind what we do.

The Breeze team have taken the time to understand our business, our products and our wider mission. They have been approachable, responsive and supportive, and have worked collaboratively with us, bringing structure but with a willingness to be flexible.

Their support has helped us to become more focused and consistent in our digital marketing, with a notable improvement in both our SEO and our social media content. We've particularly valued the content days where our wonderful foods are used in recipes, generating great photography for future content.

For an organisation like ours, having a partner who is both professional and easy to work with has made a real difference." Tracy Mitchell, Managing Director, True Origin.

Types of work: Social media management / Content marketing / Website enhancements / SEO / Digital marketing strategy / Campaign delivery