Demystifying Digital: Woodland Wakeup

Helping an outdoor learning organisation strengthen its digital presence.

The challenge

Woodland Wakeup needed a more coherent and consistent approach to its digital communications. Its website, social media channels and newsletter were operating without a unified strategy, making it more difficult to engage audiences and communicate its impact effectively.

How we helped

We worked closely with the Woodland Wakeup team to review its digital marketing activity and identify opportunities to strengthen audience engagement and brand consistency.

Through a digital marketing audit and workshop programme, we developed a comprehensive digital marketing plan tailored to the organisation's goals, audiences and resources. This provided a clear framework for content creation, audience engagement and digital communications.

To support operational efficiency, we also rebuilt the organisation's website using a modern WordPress platform, creating a more user-friendly and easily managed website that staff could update and maintain with confidence.

The result

• Improved social media engagement and audience interaction
• More consistent branding and messaging across digital channels
• Modern, easy to manage website
• Greater efficiency and confidence in day-to-day digital administration

“The marketing support we received was extremely well presented and thought through, and we could tell it was specifically tailored to our organisation and our needs.

We have begun implementing several of the tools, resources and suggestions, and have noticed an increase, specifically relating to our social media engagement with customers.

Staff are highly professional and experts at what they do. We are delighted with the support we have received. The content and delivery of services has been of the highest standard and it has made the whole process a pleasure to engage with the team.” Natasha Kater, Director & Forest School Leader, Woodland Wakeup

Types of work: Digital marketing strategy / Website development / Digital systems support